I'm being totally honest here... I like this commercial. What I like is when Americans aren't apologetic about our success. I like it when we can confidently talk about our achievements and not feel bad that other countries might feel bad about not stacking up. We've not done very many great things in the past few years... maybe even the past decade. But I like this commercial. GM is finally on it's own after tons of interference and screwing with... they took a government abomination, and made it into something cool. This was absolutely a good move, and an excellent use of a rather poorly advertised and implemented platform.
So you do not realize your paying twice as much for what amounts to a fancy Chevy Volt... which is itself about twice as much as it should be.
True, but an ELR buyer isn't interested in a Volt and in the luxury market you can under price a product and it not sell because it's perceived value is less. Certainly the ELR costs more to produce, but that's now what the prospective ELR buyer is buying. Yes, you're paying extra for the name. Just like when you buy a Rolex, or Mercedes, Brooks Brothers, etc.
Do people not realize a Lexus is just a fancy Toyota? Of course, but that's not the point. Look at audiophile hardware. Does a $20,000 speaker really cost that much more to build than a $2000 speaker? Does it sound 10 times better? Not only do you pay extra for the name, but as you go up in price, the law of diminishing returns comes in.
It may cost far more than twice as much to make a product twice as good. The Volt has 149HP. The ELR has 207HP. You are getting more content for your money.
[This message has been edited by Formula88 (edited 02-08-2014).]
True, but an ELR buyer isn't interested in a Volt and in the luxury market you can under price a product and it not sell because it's perceived value is less. Certainly the ELR costs more to produce, but that's now what the prospective ELR buyer is buying. Yes, you're paying extra for the name. Just like when you buy a Rolex, or Mercedes, Brooks Brothers, etc.
Do people not realize a Lexus is just a fancy Toyota? Of course, but that's not the point. Look at audiophile hardware. Does a $20,000 speaker really cost that much more to build than a $2000 speaker? Does it sound 10 times better? Not only do you pay extra for the name, but as you go up in price, the law of diminishing returns comes in.
It may cost far more than twice as much to make a product twice as good. The Volt has 149HP. The ELR has 207HP. You are getting more content for your money.
You make an excellent point about "diminishing returns" on a product that is excessively priced above something that's already a high-price item. Here's the way I see it... GM already had this platform, it was forced on them by the Government. They could either just keep it as a volt, or do something a little bit more special about it. Right now, the only luxury electric vehicles are (was) the Fisker Karma (only sold for 2 years) and the Tesla sedan. Beyond that, there's nothing. So GM did a really smart thing in my mind by building a luxury version of this car.
Hollywood types will probably buy it now, and they can still feel trendy / fancy, while also feeling like they're pretending to help the environment. People want what famous people buy (all the lemmings do at least) so I think this was a great move by GM.
Also... I like the fact that the advertising was obnoxious, pro-American, and insulting to socialist Europe... it kinda made me feel good inside.
True, but an ELR buyer isn't interested in a Volt and in the luxury market you can under price a product and it not sell because it's perceived value is less. Certainly the ELR costs more to produce, but that's now what the prospective ELR buyer is buying. Yes, you're paying extra for the name. Just like when you buy a Rolex, or Mercedes, Brooks Brothers, etc. .... It may cost far more than twice as much to make a product twice as good. The Volt has 149HP. The ELR has 207HP. You are getting more content for your money.
Actually, I read that each and every Volt was being sold at a loss. They cost more to produce than people were willing to pay. (Subsidized, of course, by the sale of other cars - most likely Silverados - or government dollars.) The ELR will allow some "expensive" (at retail) features to be added. People will get more car for their money, and GM will get more money for their car. Sounds like a win to me.
I HATE this ad, because to me, it sounds like this guy who's boasting about the past, like some old guy who played football in Hugh school. All that "moon" stuff sounds awful, we don't even have a shuttle program. We're Americans, and we work harder so we can own stupid stuff. Rah Rah. *vomits*
It could have been an awesome commercial but It just rubbed me the wrong way.
People see different things in it. I didn't see him making fun of others. On the contrary, he points out how other nations take more time off and asks if "stuff" is why we work hard. He makes a point to mention the rest of the world thinks we're crazy, but he doesn't care. He doesn't say they're crazy for not working as hard.
Is he the bad guy because he's successful, or because he's happy?
People see different things in it. I didn't see him making fun of others. On the contrary, he points out how other nations take more time off and asks if "stuff" is why we work hard. He makes a point to mention the rest of the world thinks we're crazy, but he doesn't care. He doesn't say they're crazy for not working as hard.
Is he the bad guy because he's successful, or because he's happy?
Neither, I don't see him as a bad guy, he's just an actor playin' a role in a commercial.
People see different things in it. I didn't see him making fun of others. On the contrary, he points out how other nations take more time off and asks if "stuff" is why we work hard. He makes a point to mention the rest of the world thinks we're crazy, but he doesn't care. He doesn't say they're crazy for not working as hard.
Is he the bad guy because he's successful, or because he's happy?
Neither, I don't see him as a bad guy, he's just an actor playin' a role in a commercial.
I just didn't get the 'warm fuzzies' from it.
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I just saw Caddy's commercial as a spoof of some "typically American" attitudes. I also thought it was creative and not meant to be taken seriously. Personally, I liked both the Caddy ad and Ford's semi-spoofed reply. I have to admit, both commercials made me watch what I'd normally ignore.
Do people not realize a Lexus is just a fancy Toyota? Of course, but that's not the point.
believe it or not most don't know or don't want to believe it, at least that's what I hear when I tell people who own them. They for some reason think it is not even related to Toiletota and hate the fact that someone would even compare them to that car.
Just what I have found when talking to most owners of them.
Steve
------------------ Technology is great when it works, and one big pain in the ass when it doesn't
Originally posted by Formula88: Look at audiophile hardware. Does a $20,000 speaker really cost that much more to build than a $2000 speaker? Does it sound 10 times better? Not only do you pay extra for the name, but as you go up in price, the law of diminishing returns comes in.
It gets Better.... Many "audiophile" are tone deaf or is old, above 30-40. Most people above 30 have hearing problem at high frequency. (Proof? see http://en.wikipedia.org/wiki/The_Mosquito ) Many have ear damage on top of that. Sadly funny... Many of them use MP3, itunes, etc, as source material and are happy.
------------------ Dr. Ian Malcolm: Yeah, but your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should. (Jurassic Park)
believe it or not most don't know or don't want to believe it, at least that's what I hear when I tell people who own them. They for some reason think it is not even related to Toiletota and hate the fact that someone would even compare them to that car.
Just what I have found when talking to most owners of them.
Steve
That doesn't surprise me. Same for Infinity and Nissan, or Acura and Honda. .... Lincoln and Mercury, or Cadillac and Chevy. At least back in the day the different GM brands made their own engines and the cars were more individual. Today it's the same car just with nicer trimmings, just like all the others.
quote
Originally posted by TheDigitalAlchemist: Neither, I don't see him as a bad guy, he's just an actor playin' a role in a commercial.
I just didn't get the 'warm fuzzies' from it.
I was referring to the character being portrayed.
[This message has been edited by Formula88 (edited 03-30-2014).]
That doesn't surprise me. Same for Infinity and Nissan, or Acura and Honda. .... Lincoln and Mercury, or Cadillac and Chevy. At least back in the day the different GM brands made their own engines and the cars were more individual. Today it's the same car just with nicer trimmings, just like all the others.
I miss the days when you could buy an Oldsmobile with the rocket engines in them, Shh lets see if any of the kids figure that one out.
I'm being totally honest here... I like this commercial. What I like is when Americans aren't apologetic about our success. I like it when we can confidently talk about our achievements and not feel bad that other countries might feel bad about not stacking up. We've not done very many great things in the past few years... maybe even the past decade. But I like this commercial. GM is finally on it's own after tons of interference and screwing with... they took a government abomination, and made it into something cool. This was absolutely a good move, and an excellent use of a rather poorly advertised and implemented platform.
Man, that was a pretty pathetic response if you ask me!
I liked Cadillac's commercial. Would never buy the car, but the commercial was written well and gets two different groups interested in the car. Good advertising.
- or government dollars.)
