Duke DIS engines often crank longer. More so w/ cold start.
Try turn key to start for a few sec. If engine doesn't start, stop hold key to start but do not turn key off either, wait 1-2 sec, try again.
This often starts faster then 1 lonnnggg cranking.
Even using Wells DIS Modules that makers claim "starts faster" then OE doesn't help much here.
Do Not use "gimmick" plugs. Read DIS page again before buying.
Basic plugs or Champion and Autolite Double Platinum are good w/ this coil on any engine.
As to F-pump running or not...
Turn Key On.
Should hear F-pump running then stop in a few sec.
⚠️ Some F-pumps are quieter then others even w/ OE ones. Pump and actual installing them and fuel level can affect noise level.
If still can't hear for outside noise etc, put test light between ALDL G and frame. Light should be On as Turn Key On same as before.
If you then turn key to start, pump/light should turn on again and stay On when engine runs.
See my Cave,
ALDL/ALCL