Its old enough someone probably posted it before, but check out the name...

"About Us
F.I.E.R.O., originally named Fire Industry Equipment Research Organization and now named Fire Industry Education Resource Organization...
What makes the F.I.E.R.O. Fire Station Symposium the best choice?
•It's the original station design symposium. It was developed by fire service personnel and is run by fire service personnel.
•The symposium is geared toward existing AND new stations and training facilities.
•Our speakers include many fire service personnel. They know what works and what doesn't.
•Attendees get a USB thumb drive with handouts from the presentations to take home and use for future reference.
•Our Fire Station Design awards program is judged by six fire service personnel with degrees in architecture.
•Our judges for the F.I.E.R.O. Fire Station Design awards program come from all across the country.
•We offer a wider array of topics--something for first-timers as well as something for returning attendees.
•F.I.E.R.O. is a non-profit fire service agency. All money generated from the symposium goes into next year's symposium."
http://fierofirestation.com/about.php