|Originally posted by fierofool:|
I believe you can use the word PONTIAC when referencing something, but not to produce a resale item with PONTIAC. GM still owns the name and without their approval and payment of royalties to them, it's solely theirs to use.
From my understanding you are correct but it gets even more complicated.
I know we have to word things on our web site carefully even on parts say for a Honda or other brand. You can list the part but you have to be careful on the wording as how it is stated.
Ford even went after some of their aftermarket restoration companies for using the word Mustang and even one Magazine that used the name.
This is why most MFG register their names. Some do it to make money but most do it so they have control over the use of the name. In many cases they charge a fee just to cover the legal cost. A lot of that has to do with the knock off items from China too. Many MFG do not want anything that can be tied to them on poor quality product.
It is a real mess anymore. My advice would be to contact GM or a lawyer before you make any product using a MFG name just to protect yourself.