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The 80s are back: Chevy Cruze, Aveo and Buick Verano share platform by Gokart Mozart
Started on: 10-12-2010 07:17 PM
Replies: 9
Last post by: kriswinner on 10-12-2010 11:08 PM
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Report this Post10-12-2010 07:17 PM Click Here to See the Profile for Gokart MozartClick Here to visit Gokart Mozart's HomePageSend a Private Message to Gokart MozartDirect Link to This Post
http://green.autoblog.com/2...ck-verano-chevy-ave/

GM invests $145M at Orion plant to build Buick Verano, Chevy Aveo

by Eric Loveday (RSS feed) on Oct 12th 2010 at 1:01PM

Buick Excelle GT (Verano) – Click above for high-res image gallery

General Motors will invest $145 million to retool its Orion Assembly Plant in Michigan. The retooling efforts will ready the plant for production of two upcoming small cars. One, the Buick Verano, a premium compact sedan slated for arrival in 2012 and essentially an upmarket version of the Chevrolet Cruze, will likely become Buick's most efficient model ever produced. The second vehicle, the Chevrolet Aveo, which hit the stage at the Paris Motor Show, will be built alongside the Verano at Orion Assembly. However, word on the street says that the Aveo name may be dead in the water. So, let's just say that the car formerly known as the all-new Aveo, which is maybe still the Aveo, will roll down the production lines at Orion Assembly.

GM's $145 million investment brings total spending at Orion Assembly to $600 million. The funding should help retain 1,550 salaried and hourly jobs there and 120 additional jobs at the nearby Pontiac Metal Center stamping plant.


PRESS RELEASE

GM Invests $145 Million for Small Cars at Orion Assembly

2010-10-07

* Manufacturing site of future Buick compact sedan
* Investment will help retain 1,550 jobs

Lake Orion, Mich. – General Motors will invest $145 million at the Orion Assembly Center, GM North American President Mark Reuss said today. Orion will be the home to Chevrolet's new small car and Buick's future compact sedan – the all-new Verano.

"Verano will bring premium styling, performance and content to Buick buyers wanting a smaller car than Regal," said Reuss. "The investment in Orion Assembly also extends GM's local small car footprint, again increasing the number of U.S.-made small vehicles available in showrooms."

The investment to retool the facility will retain 1,550 hourly and salaried jobs at Orion, along with 120 jobs at Pontiac Metal Center. In June 2009, GM announced that Orion would build the next-generation of Chevrolet's new small car. The total investment for that program is approximately $600 million, which includes the Verano.

GM has worked closely with the United Auto Workers to create new and innovative contractual language that will allow this facility to be flexible and lean – essential elements in the highly competitive, small car market segment.

"The UAW welcomes the news of an additional vehicle being allocated to the Orion Assembly Plant. Building small cars in the United States is very important to the UAW, Oakland County, and the State of Michigan," said Joe Ashton, UAW vice president of the GM Department.

"Given the opportunity, our members can use their expertise and experience to build high-quality, affordable vehicles for American consumers. I would like to extend my congratulations to the members of UAW Locals 653 and 5960 for all their hard work to make this important project a successful one."

Verano adds a premium compact entry into the market, expanding the portfolio of what is currently the fastest-growing mainstream brand in the United States.

Orion Assembly is in the process of retooling the plant, which last built GM midsize sedans, for future small cars. The improvements are expected to be finished by summer 2011.

Over its more than 27-year history, the Orion plant team members have built more than 4 million cars for GM, while setting an industry record of 10 million man hours of continuous operation without a work day lost to injury. The plant also was the first GM facility to receive the Clean Corporate Citizen designation by the State of Michigan.

No further details on production or timing for the Verano and Chevrolet's new small car are available at this time.

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Report this Post10-12-2010 07:48 PM Click Here to See the Profile for RaydarSend a Private Message to RaydarDirect Link to This Post
 
quote
Originally posted by Gokart Mozart:

Topic: The 80s are back: Chevy Cruze, Aveo and Buick Verano share platform



Sharing platforms was done decades before the 80s. The 80s just took it to extremes.

Shared platforms or not, the cars had better be damned good. GM's survival likely depends on it.
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82-T/A [At Work]
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Report this Post10-12-2010 07:58 PM Click Here to See the Profile for 82-T/A [At Work]Send a Private Message to 82-T/A [At Work]Direct Link to This Post
So essentially, GM is going to do the exact same thing that everyone criticizes them for having done in the past... which is, creating duplicates of every car, across all of their divisions.

They cruicified Oldsmobile, Pontiac, Buick, and Chevrolet for producing a slew of cars that were all identical (Buick Skylark, Pontiac GrandAm, Oldsmobile Achieva, etc...)

and now they're going to do the same thing. Glad to see that GM learned it's lesson.

I hope when they mean platform sharing, it's as broad as the Dodge Spirit was from the Plymouth Voyager.

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Report this Post10-12-2010 08:18 PM Click Here to See the Profile for Fformula88Send a Private Message to Fformula88Direct Link to This Post
One thing doesn't add up. If the Verano is just a rebadged Cruze, why would they not build it with the Cruze in Lordstown OH? I doubt they are projecting such huge sales of the Cruze or an efficient Buick that they would assume a need for two plants. If not, that would suggest some significant differences.

Second, it would make no sense that the Aveo would be in any way badge engineered from the Cruze since they are both Chevy's. There must be significant differences between the future Aveo and Cruze to justify both in the Chevy lineup.

I could be proven wrong, but this sounds like more than 80's badge engineering to me.... and besides... what automaker is not using common platforms and component sets these days? If GM does it right, there is no problem.
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Report this Post10-12-2010 08:42 PM Click Here to See the Profile for carnut122Send a Private Message to carnut122Direct Link to This Post
I think they share the same platforms, the rest should be different.
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Report this Post10-12-2010 08:45 PM Click Here to See the Profile for WhiteDevil88Send a Private Message to WhiteDevil88Direct Link to This Post
There is a big difference between badge engineering and platform sharing. With platform sharing, a manufacturer can spread out the cost of engineering between divisions. A car built using platform sharing can be something as different from its cousins as the new Chevrolet Camaro is from the new Caprice. Completely different wheelbase, different sheetmetal, different mission. Badge engineering is slapping a Cadillac grill on a Yukon and calling it an Escalade.
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Report this Post10-12-2010 08:54 PM Click Here to See the Profile for naskie18Click Here to visit naskie18's HomePageSend a Private Message to naskie18Direct Link to This Post
 
quote
Originally posted by WhiteDevil88:

There is a big difference between badge engineering and platform sharing. With platform sharing, a manufacturer can spread out the cost of engineering between divisions. A car built using platform sharing can be something as different from its cousins as the new Chevrolet Camaro is from the new Caprice. Completely different wheelbase, different sheetmetal, different mission. Badge engineering is slapping a Cadillac grill on a Yukon and calling it an Escalade.

What he said. There's a huge difference between "platform sharing" and "rebadging".

Another example of platform sharing: last gen CTS, STS, and SRX. All off the Sigma platform, but all extremely different vehicles.

If the Aveo and Verano end up being executed as well as the Cruze appears to have, GM should actually be in decent shape in the small(er) car market. Boy wouldn't that be weird....

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css9450
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Report this Post10-12-2010 09:00 PM Click Here to See the Profile for css9450Send a Private Message to css9450Direct Link to This Post
 
quote
Originally posted by 82-T/A [At Work]:

So essentially, GM is going to do the exact same thing that everyone criticizes them for having done in the past...


Essentially, its the exact same thing their competition did also.

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Report this Post10-12-2010 10:22 PM Click Here to See the Profile for theBDubSend a Private Message to theBDubDirect Link to This Post
I think the Buick looks really nice. It'll be a HIT in China, where Buicks are huge and small cars are helpful if not necessary.

I think this is a grand idea and will lift us out of a hump. The Camaro helped us out a ton but unfortunately it just wasn't built very well. They need to focus on the things that will definitely bring in money like reliability and cost (like what Ford did).
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Report this Post10-12-2010 11:08 PM Click Here to See the Profile for kriswinnerSend a Private Message to kriswinnerDirect Link to This Post
 
quote
Originally posted by Fformula88:

One thing doesn't add up. If the Verano is just a rebadged Cruze, why would they not build it with the Cruze in Lordstown OH? I doubt they are projecting such huge sales of the Cruze or an efficient Buick that they would assume a need for two plants. If not, that would suggest some significant differences. .

Lordstown is already on three shifts for the Cruze....no capacity. Even if the Cruze only needs two shifts (much more efficient way to run a plant), it still couldn't handle the Buick volume.


 
quote
Originally posted by Fformula88:
Second, it would make no sense that the Aveo would be in any way badge engineered from the Cruze since they are both Chevy's. There must be significant differences between the future Aveo and Cruze to justify both in the Chevy lineup.

The new Aveo is on the Gamma platform. The Cruze / Verano are on the Delta platform.


 
quote
Originally posted by Fformula88:
I could be proven wrong, but this sounds like more than 80's badge engineering to me.... and besides... what automaker is not using common platforms and component sets these days? If GM does it right, there is no problem.

Amen to that.
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