I heard one of these guys talking on the radio with Clark Howard, an Atlanta-based, syndicated consumer advocte. The call came in response to Clark talking about the MPG his hybrid gives, and tips he offered on getting the best fuel economy. Things like using cruise control at times other than cruising the interstate, and trying to time your traffic lights.
Some of the information the caller gave is contained on the website, but what isn't disclosed, and I assume is included in the plans they sell, is that they used a Ford tractor motor. The gentleman said that it's well known that diesel tractor engines give great fuel economy, so they did all the research, trial and fitting, and as the website states, they reached an amazing mileage of around 50 MPG with a full-sized truck.
Another point that the man made is that GM actually produces turbo diesels for sale in European countries that regularly exceed 40 MPG, but they don't make them available here. Is this a choice GM makes, or is it due to The Sierra Club and other environmental groups. I seriously doubt that an American vehicle that gets 15 MPG puts out any less pollutants on a hundred gallons of fuel than a European version of the same vehicle that gets 40+ MPG.
http://www.shadetreeconversions.com/