It's crunchy. It's two kinds of cheesy. It's the closest you'll get to a Chuck Norris roundhouse kick to the face.

Two weeks ago, Jerad Reichel of Twin Falls found what he sees as a Cheeto shaped like the martial arts superstar and actor.

"I was just eating Cheetos and actually almost put it in my mouth," said Reichel, 23. "I kind of noticed that it was shaped like something."

That something, he decided, was a snack-sized statuette of Norris winding up to do a roundhouse kick.

After showing it to friends, Reichel put it on the auction block at eBay.com. The auction, listed under "cheeto norris looks like chuck roundhouse kicking," ends at 9:23 tonight.

Spencer Hughes of Twin Falls, Reichel's friend, sees the similarities.

"I really do think it looks like Chuck Norris," Hughes said. "It has the mole and everything."

Norris publicist Jeff Duclos laughed, then said, "I don't know how you'd comment on a Cheeto."

Reichel's find is the latest in a food-likeness frenzy. In March, a Houston pastor found a "Cheesus," a Cheeto shaped like Jesus, and two Virginia sisters sold an Illinois-shaped cornflake on eBay for more than $1,000.

Hughes thinks the Chuck Norris Cheeto has the same potential.

"For a Chuck Norris fan, I really think it would go for ... at least a thousand," he said. "If I was Chuck Norris, I'd want it to go for at least a thousand."

That might be a stretch - Monday afternoon the hig bid was $4.75 - but Reichel holds out hope.

"I've kind of set a deal with all my friends that if it sells for more than $100, I'm going to get a tattoo of it," he said.

Melissa Davlin may be reached at 208-735-3234 or melissa.davlin@lee.net.

$16?

It isn't just nacho cheese.
It's MACHO CHEESE!

[This message has been edited by NEPTUNE (edited 04-02-2008).]

I searched ebay -

"0 items found for: cheeto norris looks like chuck roundhouse kicking"

[This message has been edited by OKflyboy (edited 04-02-2008).]

I got to see this, got a link?

Don check your PM’s.

http://www.magicvalley.com/...cal_state/133919.txt

It was written on April 1st, I'm thinking April Fools joke at the paper...

Good grief.

Looks nothing like him.

Looks more like Bart Simpson.

This is where the manufactures are missing the boat, they should come out with celebrity shaped snacks or shaped like cars or even the states.

Hmm...I'd say "The Terminator" with a rifle & a spray-tan.

quote Originally posted by jetman: Looks more like Bart Simpson. This is where the manufactures are missing the boat, they should come out with celebrity shaped snacks or shaped like cars or even the states.

I was thinking more Homer Simpson than Bart.

[This message has been edited by Oreif (edited 04-03-2008).]

Looks like a cheeto to me.

But hey I got a WHOLE BIG BAG full of 'em. And today only, you can have one of your very own for the low low price of $5 each.

Limit 10 to a customer.

Somebody does not have enough to keep them busy. I could make a looong list here.

Did anyone else see on TV last week the guy with a cheeto that to him looked the baby Jesus? He has it in a glass-like case on a mantel. Hope he don't get drunk one night and eat it, never forgive himself.