Big rims craze came from SoCal. Interesting thing about southern Ca. is no deep freezes in the winter. Just a rare occasion of light frost. Most of the rest of us that don't live in the far south have roads that get frozen in the winter. This causes frost heaves which lead to pot holes.
Big rim & short sidewalls are great for smooth roads, not so great on non-smooth roads. Someone needs to develop a rule for minimum sidewall height for tires vs.max pot hole depth & frequency.
Too short of sidewalls+potholes=bent rims. Nobody wants to talk about that.