I would personally not feel comfortable having my cat shield facing any other direction besides towards the ground. There have been a number of cars mentioned here on the Forum that have caught on fire from being parked in tall grass (sometimes a mechanical breakdown on the side of the road, etc.) or from having other debris come in direct contact with the cat surface. The shield is designed to go towards the ground.
The choice is up to you.
[This message has been edited by LZeitgeist (edited 07-06-2005).]