NFL Football : The Washington Red Faced Is The Redskins New Name. (Page 3/6)
Jake_Dragon JUL 04, 03:20 PM
You all are still watching sports? I stopped watching sports 30 years ago, don't miss it.
(beach volley ball doesn't count)
rinselberg JUL 04, 03:38 PM
Flashback to June 2014, when two associate professors of marketing at the Goizueta Business School at Emory University opined in the New York Times that the "Redskins" name was detrimental to what they described as the "brand equity" of the Washington DC National Football League franchise:


quote
<SNIIP>

Unlike college athletics, professional sports don’t have a recent tradition of dropping Indian team names. But the effect of maintaining such a name can still be measured. We created a statistical model of team brand equity (roughly, the economic value of a brand) in the National Football League. The idea was to determine whether revenues exceeded or lagged behind what would otherwise be expected based on team performance and market factors like the size and median income of the local fan base.

We found that the Redskins have indeed experienced decreasing brand equity over the past decade. Interestingly, the two N.F.L. teams with the most negative brand equity trends from 2002 to 2012 were the Redskins and the Kansas City Chiefs (another American Indian team name).

The other teams with the most negative trends were the Oakland Raiders, St. Louis Rams and Cleveland Browns, all of which had average winning percentages over this period that were well below 40 percent. Though the Redskins and Chiefs also had below-average winning percentages, they lost even more brand equity than did those teams that experienced such pronounced on-field failure over the past decade.

We acknowledge that there could be other factors that explain the Redskins’ decreasing brand equity. But elementary principles of brand management suggest dropping the team name, regardless. While it’s true that recent survey data suggest that more than 70 percent of Washingtonians think the team should not change its name, consider the inverse of that statistic: A remarkable 30 percent of the local populace finds the team name offensive. Even among the faction of Washingtonians that favors retention of the team name, more than half report that they find the term inappropriate.

<SNIP>

Our research, the marketing logic and the survey data all point to the same conclusion: Retaining the Redskins name borders on managerial malpractice. We suggest that Mr. Snyder reach out to American Indian community leaders to propose a new team name and set of symbols that honor Indians. This would provide a continuity that would enable the team to retain much of its former brand equity while creating a new name capable of attracting previously offended consumers.



That's about half of the entire text.

"'Redskins' Is Bad Business"
Michael Lewis and Manish Tripathi; Opinion section of the New York Times; June 24, 2014.
https://www.nytimes.com/201...is-bad-business.html

[This message has been edited by rinselberg (edited 07-04-2020).]

Boondawg JUL 04, 05:36 PM

quote
Originally posted by Jake_Dragon:

You all are still watching sports? I stopped watching sports 30 years ago, don't miss it.
(beach volley ball doesn't count)



Or any female sport with the name "nude" before it.
Except for Sumo...
82-T/A [At Work] JUL 04, 06:12 PM

quote
Originally posted by Jake_Dragon:

You all are still watching sports? I stopped watching sports 30 years ago, don't miss it.
(beach volley ball doesn't count)




I literally have an NFL pension... so yes, I still watched sports. Definitely not watching NFL anymore, but I told my former and current colleagues with the NFL that I'm just not sure how the NFL bounces back from this. Ratings have never really recovered since the whole Kaepernick nonsense. The left has been aggressively trying to take down the NFL for a long time... CTE, Toxic Masculinity, claims of racism, and now anti-American... the progressive left has unfortunately won. They've destroyed the NFL.

The biggest problem for the NFL is that they are bending head-over-heels for Progressive Millennials. I know a lot of people have opinions on this, and that's fine... but here are the facts. Progressive Millennials are not the NFL's fan base. They could not possible be further from it. Progressive Millennials really don't watch football, or most sports for that matter. So from the standpoint of marketing and dollars and cents... they're appeasing one group that they will likely never gain, and literally destroying the very base that does actually support them.

We must understand that by and large... Hispanics in America don't particularly care for American football. No matter how many generations they've been here. Black Americans are very into American football, but they only make up 12-13% of the US population. Lower and middle-class white (non-Hispanic) Americans make up the vast majority of their viewership... and well... they're losing this group pretty fast.

During the whole kneeling for the National Anthem thing... ratings tanked. Roger Goodell has been the worst commissioner for the NFL in football history. He has bungled nearly every controversy and every political situation. He refuses to take a stand on anything, then makes decisions late, says wrong things, and then when he does make a decision, he screws it up. In this case, the decision to play the Black National Anthem is crazy... I don't even know what that is, but I know it's not the American national anthem. It's going to be extremely insulting, and I certainly have no plan to watch NFL anymore. If I could cash out my pension today, I would do so immediately and move it into something. I may even see if I can do that so I can get it out before the NFL collapses before I retire.

I'm just not seeing a positive end to this.

Nike has seen a 790 million dollar loss which they blame entirely on COVID-19, but it's a decline that's been occurring every since they signed Kaepernic and said, "Old white men are not our target demographic." Apparently it was...
Wichita JUL 04, 06:17 PM
Washington Karens. LOL!

[This message has been edited by Wichita (edited 07-04-2020).]

rinselberg JUL 06, 10:25 AM
82-T/A [At Work] JUL 06, 11:50 AM

quote
Originally posted by rinselberg:





Oh man, those little red-skinned potatoes are the best. A little bit of butter, a dab of sour cream... damn.

We had a restaurant in South Florida called "Potatotopia." It was a chain restaurant that originated in New Jersey. They have two in Jersey, one in New York, and one right across the border into Toronto. But for whatever reason, it just didn't make it in South Florida. I'd take the family there every couple of weeks on a Friday... it was fairly inexpensive, and sooo good. We went back to visit (since I don't live in Florida anymore) and the place was gone.


http://potatopia.com/
longjonsilver JUL 06, 04:51 PM
The Inuit (Eskimo) in Labrador are mostly Blackhawks fans because they can relate to another Native American tribe. So Blackhawks stuff is all over Nain, Labrador.
jon

------------------
Astronomy says we will find a coded signal from outer space. Then we'll KNOW that life exists there, for coded signals aren't by chance.

Biology says there are coded genetic signals in every cell, but we KNOW that no intelligence created life.

I'm the original owner of a white ' 84 2M4 purchased Dec 10, 1983 from Pontiac. Always garaged, no rust, 4-wheel drifts are fun!

randye JUL 06, 05:36 PM
Indianapolis, Indiana is holding it's breath and trying to not get noticed.
Rickady88GT JUL 06, 08:58 PM
The "re-name game" sounds fun, so who gets to decide the "new names". I always liked the name "Sprockets". But differential and crankshaft are cool too.

[This message has been edited by Rickady88GT (edited 07-06-2020).]