As my "homework" for this Topic, I just went to a Carl's Jr and munched my way through a "Beyond Beef" Famous Star--that's the plant-derived or vegan burger-like thing--and after that, a beef burger Famous Star. No switching back and forth. First I finished the one, and then I had the other one.
I thought the Beyond Beef product really held its own in this matchup. It held together as a patty, and did not crumble into little bits as I munched my way through it. If someone had "slipped" it to me, with my thinking it was a beef burger Famous Star, I don't think I would have known the difference.
But there are caveats. I had these Famous Star sandwiches without the cheese, but with all of the other trappings. Iceberg lettuce, pickles, tomato slices, raw onion rings and mayonnaise or the mayonnaise-like condiment that they use. So the taste of the patty--vegan or beef--was actually overwhelmed to a considerable extent. I think a better experiment would be to have the patties on bare (dry) buns. Or maybe with some of that mayo-like dressing, but not the rest of it. Or better yet, just have the patties without the buns. At least, for a tasting of it.
The Beyond Beef sandwich was about a $4 upcharge over the beef offering.
I am sure the Beyond Beef product would be no match for any kind of upscale or gourmet beef burger, in so far as taste and delectability. But at this primitive and fast and cheap burger level of competition, it comes pretty close to its beef counterpart. Except for the $4 upcharge, which effectively takes it out of the game for anyone who is not hell bent on saving the planet or minimizing their dietary cholesterol intake.
The Beyond Beef is competing with the Impossible Burger in this market segment. Two different products from two different companies.
I had an Impossible Burger sandwich quite some time ago. What I remember most is that the Impossible Burger patty crumbled into smaller bits as I ate the sandwich. Definitely a negative. But more recently, they have come out with Impossible Burger 2.0, which according to what I have read, has a more robust patty that can boast of higher structural integrity during an eating encounter. I will probably try one in the not too distant future.
[This message has been edited by rinselberg (edited 05-12-2019).]