15' should be enough to do the portion that's visible in my picture, provided that you don't make too many mistakes. It should be enough to also do the wire bundle that's on the firewall as well. The mileage you get also depends on the overlap you do while doing your spirals... I think 50% overlap would be OK.
I don't exactly have the hang of applying this tape, so sometimes I wasn't happy with the result (wrinkles). In those cases, I unpeeled the tape, threw it away, and started over. I went through a roll of 30', but that included many mistakes, and my modified Fiero has more wiring that's covered in heat tape than stock.
[This message has been edited by pmbrunelle (edited 02-04-2020).]