I have to agree... Comercials are some of the best TV on TV when well done. Far better than many of the shows they interupt these days.
BTW... If you aren't already aware... Look out for the GE Ecomagination spots. The dancing elephant and animal stack spots have been edited to include One Second Theatre.
It is viewable only with a DVR/PVR setup on a computer or a device like Tivo. You don't actually get 30 frames but it's still cute to check out.
Actually... If you want to see the cutting edge of movie tech, watch comercials.
Because comercials are so short, anywhere from 10-60 sec, it is far cheaper to use the tech in them than a movie or TV show where you will probably have to use at least several minutes of it. Depending on the movie/episode it could mean up to half the run time because you'll probabaly ahve to use it several times. Like T2, where the liquid metal was used repeatedly.
I heard Martin Sheen the other day but I forgot what spot just now.
Voice work is really gaining ground of late among allot of celebs that wouldn't have done it jsut a few years ago. Besides the fact they avoid Hair and Makup, it's a different sort of challenge for many of them. Some, like Michal Dorn, Lacy Chabert, and Lilly Tomlin, have done as much if not more voice work than appearances over the years. Half the crew od ST/TNG must have done the Gargoyles cartoon a few years ago. Dorn, Sirtis, Frakes and others made it into that one.