Capt Fiero: I think you are turning the distributor in the wrong direction. The rotor is spinning clockwise. So, to advance the timing you want to turn the distributor counterclockwise, and to retard the timing turn it clockwise. To bring the timing to factory spec. and gain some more bottom end I think you need to go counterclockwise. A timing light makes things much more precise, but you could just keep going until it pings which will be between 6 and 12 degrees depending on gas octane and your motor.
Hope this helps,
See ya,
Dave
LIFE