First, Bruce gets loose, now the tribe's a gibe: another Jeep shot... (Page 1/3)
williegoat FEB 22, 06:13 PM
Chief of Cherokee Nation Says 'It's Time' for Jeep to Stop Using Name

quote
“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car," Chuck Hoskin, Jr., principal chief of the Cherokee Nation, told Car and Driver in a written statement responding to our request for comment on the issue. "The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture, and language and have meaningful dialogue with federally recognized tribes on cultural appropriateness."


Another...uh... feather in the cap of the "cancel culture". I guess somebody got a bee in their war bonnet.

------------------

steve308 FEB 22, 06:18 PM
The real issue is.....how much will Jeep have to write a check for to make them 'feel better'.
Hudini FEB 22, 07:17 PM

quote
Originally posted by steve308:

The real issue is.....how much will Jeep have to write a check for to make them 'feel better'.



I'd drop them like a hot potato. Car companies make up names all day long. Rebadge the Cherokee and call it FU2.
MidEngineManiac FEB 22, 08:28 PM

quote
Originally posted by Hudini:


I'd drop them like a hot potato. Car companies make up names all day long. Rebadge the Cherokee and call it FU2.



Naw, the vehicle formerly known as the Cherokee.

[This message has been edited by MidEngineManiac (edited 02-22-2021).]

Hudini FEB 22, 10:35 PM
Call it the Nada.

Nada Cherokee
williegoat FEB 23, 02:48 AM

quote
Originally posted by Hudini:

Call it the Nada.

Nada Cherokee


Or, the Lizzy Warren.
css9450 FEB 23, 08:24 AM
I always thought the vehicle was named after Cherokee, North Carolina.
sourmash FEB 23, 08:36 AM
I bet the Cherokee don't remember the name of the people they stole "their" land from.
williegoat FEB 23, 12:39 PM
What does this portend for Paul Revere and the Raiders and The New Christy Minstrels?





They are probably plotting to tear down Paul Revere statues anyway. And minstrels? Well, need I say more?
rinselberg FEB 23, 01:28 PM

quote
Originally posted by sourmash:
I bet the Cherokee don't remember the name of the people they stole "their" land from.


I like that thought. It's not something that I can remember ever thinking about before.

At the same time, I can sort of imagine how some of the Indigenous Americans or people who have that in their ancestry could feel "dissed" or "objectified" by the use of "Cherokee" as part of the Jeep "Cherokee" branding and marketing.

Yesterday I encountered the word "metonymy" which I was not familiar with and decided to look up.

quote
The substitution of the name of an attribute or adjunct for that of the thing meant, for example suit for business executive, or the track for horse racing.


So I think a good play for the Jeep division would be to announce the coming retirement of the Jeep "Cherokee" name and plan to replace it with Jeep "Fortitude." Or some other metonymy of that kind.

Unless they just want to say "the quiet part out loud" and go with "Our customers and potential customers overwhelmingly approve of the Jeep 'Cherokee' name. They know it honors the distinctive culture and contributions of the Cherokee nation and its descendants to our great country. If Chief 'What's His Face' has to have a hissy-fit about it and chooses to prefer some other manufacturer's road vehicles over ours, that's OK with us."

Or they could get cute and change it to the Jeep Karaoke. A kind of phono or phonetic-pun.

Such are my thoughts.