Pennock's not Pennock's? (Page 1/12)
Cliff Pennock FEB 11, 07:38 AM
Ok, weird thread subject that needs a bit of explaining. So here goes...

First of all, I hope you appreciate how big a threshold it is for me telling you this. Also, this is not some sneaky way to get donations. I am truly simply asking for advice.

If you are not really interested in hearing my cringeworthy whine about my life (because that's what it is), just skip over below "Click to show" and read on after it.

Click to show

There is one other thing I own that is worth some money. PFF. Granted, it's not worth as much as it used to be since the facebook group has eaten away half of my traffic (meaning ad income has more than halved as well), but it's still worth something. At least, that's what I think. I have tried to win some traffic back. By introducing new features. And by finally creating the mobile version. But it did not help. I do see traffic increase slightly. But (ad) income doesn't. I am not commercial enough to lift PFF to it's full commercial potential. But it has the traffic. According to Google Analytics, between 1500 and 2000 unique users visit PFF daily. On average, they spend over 5 minutes on PFF (which is a huge average for that many users). And yet, ad income averages out at $5 per day. I know that's because I don't have a lot of ads and placement isn't anywhere near optimized. But with this amount of visitors, someone who knows what he's doing should be able to increase this tremendously.

V8 Archie has retired (did he sell his business, can't remember?). Rodney Dickman is selling his business and retiring. Maybe I should too? I've been at the wheel for over 21 years now. Maybe it's time to pass it on... But is PFF really worth something? And how "blasphemous" would it be if Pennock's Fiero Forum is no longer owned by Pennock? The fact the "Pennock's Fiero Forum" group on facebook has nothing to do with me doesn't seem to bother anyone.

In the past, people suggested "paid memberships". Create a members-only section of PFF where only the paid members have access to. But I know how that goes. At first perhaps a few people might actually become a paid member. But the novelty soon wears off. The members-only section dies out (what should be discussed there?) and soon nobody will be a paid member anymore. I really have exhausted all my ideas of generating some sort of income through PFF.

Any advice in this matter would be helpful.
jjd2296 FEB 11, 07:53 AM
I sent you an email
Thunderstruck GT FEB 11, 08:01 AM
If one of your thoughts was to sell out to AutoGuide, that would be a huge mistake.

AutoGuide recently revamped their format and are literally killing off every forum they own. Even the largest and strongest forums lost over 1/2 their traffic since December 2019. The smaller but still good size forums now have less traffic than PFF and are destine to be a fond memory.

How do I know this? I'm a Mod for 2 of their forums.

If you want to guarantee this place to get killed off, sell to AutoGuide
ltlfrari FEB 11, 08:24 AM
Could I suggest creating a CD or DVD (or set if one is not big enough) of the entire forum contents and selling them to raise some revenue. Or maybe there is one already and I've just not seen it.
Whatever happens, and I hope it all works out for you, it would be a huge loss to lose all the knowledge held here.
For what it's worth, while I am on several FB Fiero related groups, I still prefer to come here because FB stuff just moves on, it's not really searchable or meant to be a repository of knowledge, more an 'in the moment' thing.

------------------
Anything I might say is probably worth what you paid for it, so treat it accordingly!

Dave

www.ltlfrari.com

nosaint FEB 11, 08:46 AM
Patreon? or something similar?
sledcaddie FEB 11, 10:05 AM
I believe all the technical information and "how to's" on PFF would be worth something. I've noticed several "new to the Forum" posts lately. This encourages me, as new people are discovering the hobby of Fiero's. I guess the "buy me a beer" tab isn't making you a lot.
Maybe a solution for you would be to charge a small membership fee? I'm a member on a snowmobile website. I think it charges like $21 for a 3 year membership. The public is allowed to view the web site, but if you want to search or post, you must be a member. Allowing the public to view may get them interested enough to sign up to a membership. I'm sure others who utilize the information on PFF would be agreeable to a nominal fee.
Tony Kania FEB 11, 10:31 AM
What ever you do, you are appreciated for what you have done.
jjd2296 FEB 11, 10:46 AM
Why not look at hosting some sub forums for other clubs and charge them a fee?
pmbrunelle FEB 11, 01:00 PM

quote
Originally posted by sledcaddie:
Maybe a solution for you would be to charge a small membership fee? I'm a member on a snowmobile website. I think it charges like $21 for a 3 year membership. The public is allowed to view the web site, but if you want to search or post, you must be a member. Allowing the public to view may get them interested enough to sign up to a membership. I'm sure others who utilize the information on PFF would be agreeable to a nominal fee.



You could do this, but I suspect that new casual users will be dissuaded from paying in order to post... they would rather pay with their private data on facebook.

The current forum regulars will probably pay to post, though that will dry up at some point as they leave without replacements coming in... but forums in general are drying up. But if circumstances have you require a short-term cash injection, this will do it.

Ideally, I think that this forum should be seen more as a hobby/fun side thing to have with no expectations of return on investment. I don't see there being much money to squeeze out of this.

Since you're low on money, I'd suggest the pay-to-post model to get some cash. You'll risk killing the forum doing that, but you need to feed yourself... that should be your priority.

Cliff Pennock FEB 11, 01:00 PM

quote
Originally posted by Thunderstruck GT:

If one of your thoughts was to sell out to AutoGuide, that would be a huge mistake.



I have no idea what AutoGuide is. I haven't thought of anything yet.